There are two basic ways to show up in search results:
1. Editorial / Organic / Natural Listings:
Any good search engine, such as Google or Bing, has “organic” listings. These are listings that appear without anyone paying for them. They are provided as a core function of that search engine.
2. Paid Search / CPC / PPC Listings:
Search engines also have paid search ads, sometimes referred to as “CPC” or “PPC” listings. Those acronyms come from the way advertisers are charged for these ads, on a Cost-Per-Click or Pay-Per-Click basis. If you pay, you get listed. When you stop paying, your listing goes away.
Types Of Search Marketing Activities
What do you call the act of obtaining these search listings?
A. SEO has been the term used for gaining natural listings and also for people or companies who do such work. The letters stands for Search Engine Optimization. SEO is not about spamming the search engines. It’s an acceptable practice that search engines actively encourage as indicated by the fact that search engines use crawlers (bots) to visit sites and catalog the content. Honest SEO providers know they can’t guarantee good search engine “coverage” any more than a newspaper can guarantee a favorable article. But it can increase the odds, if done within acceptable boundaries.
B. SEM has been the term used for gaining both types of listings, and for people or companies who focus on both. PPC / CPC … the Paid Search, are terms for just getting paid listings.
Included with every website we create is basic SEO, the organic or natural optimization done when we create a list of the terms that best describe what your website and its purpose are about. We submit your site to the major search engines and create a site map to help the search engines catalog the content on your site. All of this is at your direction and approval. More advanced SEO/SEM is available. If you have any questions please don’t hesitate to contact us.